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Coffee-ly
Project type
Packaging Design
Date
Spring 2023
Location
Barcelona, Spain
Prompt: Design a sustainable packaging for a coffee product.
Collaborative (or Independent): Collaboration with Elizabeth Olshanetsky and Hannah Bracklow
Description: Packaging design for a hypothetical product of Oatly – 'Coffee-ly,' an instant coffee that compliments Oatly milk. My primary role developing graphics that adhered to Oatly's branding and created elements to emphasize the coffee product. The goal was to prioritize sustainability in packaging material choice and to have graphics that display the environmental aspect and are consistent with Oatly’s brand. The resulting packaging pairs well with Oatly's ethos and places a strong emphasis on sustainability, aligning with the values of both Oatly and today's environmentally conscious consumers.
Softwares: Illustrator and Photoshop
